Summary
The noise in the senior living industry is deafening. How does one community stand out from another? How do you know if you are reaching the right audience, and how do they perceive value? During this presentation, you will walk away with the tools needed for answering the who, what, when, where, and why of your communications strategy, and developing a clear path for meeting your Big Important Goal.

Learning Objectives

• Taking your target audience one step further: developing your target persona to speak directly to your prospect's biggest questions and fears
• Using science to leverage storytelling and engage your audience
• Transform your strategy with a Strategic Planning Model - develop a clear path for reaching goals, increasing productivity and taking the right action

Speaker Biography

Melinda Gisbert is a healthcare marketing expert at Big Buzz, where she consults with healthcare organizations nationwide to optimize marketing strategies for best results. Melinda received her Master’s Degree in Strategic Leadership in Healthcare from the University of Denver in 2017. Melinda is affiliate faculty for Metropolitan State University of Denver in the Department of Health Professions educating the younger demographic about the current and future challenges for healthcare leaders, and where we can work together to provide the highest quality of future care.

Cost:
Members: Free
Non-members: $25

Register now.